For Woof Club, my goal was to create a brand that feels warm, friendly, and deeply connected to pet lovers. I focused on a fresh color palette of soft greens and warm neutrals to evoke a sense of care and quality. My process involved blending playful typography with organic shapes and minimal illustrations, ensuring the design felt inviting yet premium. From packaging to digital touchpoints, I aimed to build a brand experience that reflects Woof Club’s community-driven personality while keeping it visually engaging and memorable.